Appcharge, the direct-to-consumer payment platform for mobile game publishers, has analysed data from $500 million in web store transactions, revealing a complex variation in payment preferences from country to country.
The report has found that credit cards account for around 35% of web store transactions overall, but there is considerable regional variation in their use. Credit cards are used in 55% of transactions in Canada, for example, but in only 6% of transactions in Poland.
Germany, meanwhile, has a preference for PayPal, which accounts for 64% of web store transactions in the country, but it’s used in only 20% of transactions in the United States, and 14% in the United Kingdom.
The UK, however, is a strong market for Apple Pay, which is used in 37% of transactions, making it one of the few markets where Apple Pay is used more than credit cards – which account for 27% of transactions in the country.
Google Pay is strongest in Spain, where it is used in 43% of transactions – compared with just 21% in the UK.
In the Netherlands, however, the iDEAL payment system accounts for a huge 68% of web store transactions.
The full Appcharge report can be found here. It comes as Apple is making changes to allow third-party payments on iOS in the wake of being fined $568.6 million (€500m) for violating the EU’s Digital Markets Act.