The National Basketball Association (NBA) has extended its relationship with 2K with a “multiyear partnership.”
In a press statement, the NBA, NBPA (National Basketball Players Association), and 2K say they have agreed in principle to terms for a “new multiyear global partnership expansion.” 2K has also agreed terms to extend its “longstanding relationships” with the NBA G League and USA Basketball which will “enable 2K to continue creating the most realistic, authentic, and engaging NBA video game experiences.”
As part of the agreement, the NBA and 2K are launching NBA Take-Two Media, “a modern entertainment company that will bring fans and players together through competitive gaming, social-first content, original programming, and live events.”
2K did not detail the terms of the agreement, but did confirm the series has sold over 150 million units worldwide.
“We are immensely pleased to continue our longstanding, highly successful partnership with the NBA and the NBPA and look forward to building upon the record-setting achievements that we have accomplished together,” said Strauss Zelnick, chairman and CEO of Take-Two Interactive.
“I would like to thank Adam Silver, Andre Iguodala, and all our partners at the NBA and NBPA for their continued support and shared vision to empower NBA 2K to become the premier interactive entertainment basketball franchise. We are excited to unveil NBA Take-Two Media and look forward to seeing how it will create an entirely new and multi-faceted NBA experience for our communities.”